Brand Manager - Bucharest

Responsibilities:

• Leads the long term vision for the brand / categories growth
• Designs and executes integrated marketing plans to develop brand equity (including messaging, integrated communication plan, creative development)
• Manages the product portfolio to maximize sales and profitability
• Leads innovation plan and the new products development for the managed brand/ categories (including positioning, concept development, artwork)
• Develop annual business plans in order to reach the annual brand & categories objectives (volume, profitability, market shares, brand equity growth)
• Analyses business data, market trends and consumer research, proposes required actions for the business and follows through with execution
• Closely collaborates with Sales and R&D to maximize existing business plans and to identify new opportunities
• P/L management and budget control
• Manages the relationship with advertising agencies and other appropriate partners

Requirements:

• University degree, preferably economic studies
• 3 years of experience in Marketing, FMCG experience is a plus
• Strong experience in successful brand positioning and communication development
• Solid commercial understanding, trade marketing experience is a plus
• Business finance acumen
• Strong analytical skills, ability to understand consumer and market data and identify the sizable opportunities for the business
• Focused on driving results, with strong data driven mentality
• Ability to thrive in a fast-paced environment
• Fluency in English